Promoting Ecological
Sustainability
Smoove Exchange is at the forefront of revolutionizing agricultural trade in emerging economies by leveraging cutting-edge technology traditionally used in financial market trading systems. Our mission is to streamline and fix broken food supply chains, making them more efficient, transparent, and equitable. By digitalizing one of the last massive markets that has operated largely unchanged for the past 50 years, we aim to create a more sustainable and fair future for global agriculture.
Mission, Vision & Values
01
Mission
Our vision is to become the leading digital platform for agricultural trade in emerging economies, driving efficiency, transparency, and fairness across food supply chains.
02
Vision
Our vision is a world where agriculture is not only a source of sustenance but also a path to economic stability and prosperity.
03
Values
At Smoove Exchange, we’re not just building a platform—we’re building a movement towards a more sustainable, equitable, and vibrant agricultural industry.
Why Choose Smoove Exchange?
- Effortless Trading: Smoove Exchange simplifies the entire trading process, offering a user-friendly platform that makes it easy to connect directly with the right partners.
- Complete Transparency: Benefit from real-time pricing and full access to an open marketplace, ensuring you always secure the best deal. With total direct access to all buyers and sellers, you’re empowered to trade on your terms.
- Secure Payments: Our platform features robust payment solutions, including an integrated escrow service that ensures funds are securely held until both parties are satisfied with the transaction.
- Reliable Logistics: With access to a range of third-party logistics providers, you can choose the best option that suits your needs. Our platform connects you with logistics solutions beyond traditional distribution networks, giving you more flexibility and control over the delivery process.
- Unmatched Security: From secure payments to trusted logistics, Smoove Exchange ensures that your transactions are safe, and your goods are delivered with peace of mind, making trading not only efficient but also worry-free.
Partnering for Sustainable Agriculture
At Smoove Exchange, we recognize that transforming the agricultural sector and fighting poverty requires more than just technology—it requires collaboration. We are committed to working hand-in-hand with governments, NGOs, and other key stakeholders to bring stability and prosperity to agriculture in developing economies.
Our Approach To Partnership
- Government Collaboration: We seek to align our efforts with national agricultural policies and initiatives, supporting governments in their mission to enhance food security, reduce poverty, and promote sustainable farming practices. By working closely with local and national governments, we can ensure that Smoove Exchange is part of a broader strategy to modernize agriculture and empower smallholder farmers.
- NGO Partnerships: Non-governmental organizations play a crucial role in supporting rural communities and driving change at the grassroots level. We aim to partner with NGOs that are dedicated to improving the livelihoods of farmers, promoting sustainable practices, and ensuring that agricultural development benefits those who need it most. Together, we can amplify our impact and reach more communities in need.
- Private Sector Engagement: We believe in the power of public-private partnerships to create lasting change. By collaborating with companies and industry leaders, we can leverage resources, share knowledge, and implement innovative solutions that drive agricultural productivity and stability.
Sustainability and Revitalization
Our Commitment to a Sustainable Future
At Smoove Exchange, we believe that the future of agriculture lies in sustainable practices that benefit both the environment and the communities we serve. Our platform is designed to not only streamline the agricultural trade but also to promote ecological stewardship and encourage a new generation of farmers.
Agriculture has a profound impact on our planet, and we recognize the importance of minimizing that impact. Smoove Exchange is committed to fostering practices that are environmentally responsible and sustainable. By connecting producers directly with buyers, we reduce the need for excessive transportation and storage, which in turn lowers carbon emissions and decreases food waste. Our platform also supports the use of eco-friendly farming techniques by providing access to markets for sustainably grown produce, ensuring that environmentally conscious farmers are rewarded for their efforts.
Revitalizing the Farming Industry
- Fair Pricing and Market Access: By cutting out unnecessary intermediaries and offering transparent pricing, we ensure that farmers receive fair compensation for their produce, making farming a more profitable venture.
- Education and Training: We provide access to educational resources and training programs that help farmers adopt new technologies and sustainable practices, ensuring they remain competitive in the global market.
- Community Support: Smoove Exchange fosters a sense of community among farmers, enabling them to share knowledge, collaborate, and support each other in their endeavors.
Our team
Our journey began in the late 1980s, with our founders gaining invaluable experience across global financial hubs. With a deep understanding of how digital platforms have transformed global financial markets, we saw the potential to bring the same level of innovation and efficiency to the agricultural supply chain. Today, Smoove Exchange is dedicated to connecting producers directly with buyers, reducing the role of intermediaries, narrowing the price spread between the farm gate and consumers, and ultimately helping to ensure food security in regions that need it most.
Patrick Rewcastle
CEO & Co-founder
Patrick leads Smoove Exchange with decades of expertise in global markets and operations. His background in financial trading and leadership across Europe and Asia has equipped him to guide the company through evolving industry challenges.
Boris Merkenich
Co-founder
Boris drives Smoove’s strategic growth with over 30 years of experience in financial markets. His work spans founding successful ventures and leading international expansions.
Bert Krabbendam
CFO
Bert shapes Smoove’s financial strategy, leveraging his deep experience in finance, operations, and IT systems gained from leadership roles in European banking and corporate finance.
Jeroen Derks
CTO
Jeroen leads Smoove’s technical innovation with a strong background in software development and fintech solutions, ensuring secure and scalable digital platforms.